Thanks in large part to advancements in consumer technology the pace of business in today’s online retail environment is faster than ever before. To stay ahead of the pack, online retailers require sophisticated e-commerce solutions that free them to focus on strategic retail initiatives. With the proper e-commerce solutions, retailers can build amazing e-commerce sites and be free to focus on driving innovation and exploiting new market opportunities.
Features to consider when choosing the Best free e-commerce website builder
So how do you separate the wheat from the chaff? You can consider some essential features right from preset layouts and templates that speed-track your store set up to integration connections with social networks, payment gateways, and app markets.
Here are some essential features that you must consider to help you narrow down your search for the best online store builder.
1) Ease of use
This refers to how easy it is to learn how to use a website builder whether you have the required technical skills or not. Hosted e-commerce solutions like Shopify are easier to use than he self-hosted ones like Magento.
The wisdom of the crowd makes popularity a dominant factor in ranking a website builder. The number of users determines the popularity of a website builder. However, to gauge popularity, you have to make further inquiries. These include:
- Is the builder popular on Google trends?
- How long has the company been around?
- Are the number of users growing?
3) Features and flexibility
This refers to the features that the website builder offers and the number and type of apps and websites that it can support. Some e-commerce site builders have app stores that allow you to integrate third-party features and tools at the click of a button.
Different e-commerce website builders have different payment policies. Website builders charge both monthly fees and transaction fees. For example, if you use Shopify, you will be charged transaction fees of 2%, 1% and 0.5% for the Basic, Pro and Unlimited plans respectively. However, you can Use Shopify payments to manage your payment gateway directly at no charge.
5) Template design
E-commerce websites templates play a significant role in the creation of an e-commerce store. Most website builders provide free themes and templates to help you create a fully functional online store. They also sell premium themes if you want to customize your store further for an improved user experience.
— Shopping NU (@shoppingnuu) 6 de noviembre de 2016
Additional Reading: 5 Ecommerce Websites Templates and Design Trends for 2018