In recent years, e-commerce has become an integral part of our lives. Most people have already forgotten the time they used to buy things from physical stores. Whatever you are purchasing be it clothing, electronics or groceries, the chances are that you will use an e-commerce platform to do so. Entrepreneurs have rushed to take advantage of this shift towards online shopping, and as a result, the internet is now awash with e-shops.
With so many options, online shoppers only visit e-commerce sites that are highly captivating and easy to navigate. To stay competitive, e-entrepreneurs have to keep up with the latest trends in website design. They have to embrace design elements that make their e-commerce websites more appealing. Here are a few design elements that every e-commerce entrepreneur needs to optimize moving forward.
Take color psychology into account
To brand your e-commerce store efficiently, you have to consider color psychology. The colors you choose influence customer engagement so you should not only focus on colors that reflect your personality. Here’s an example of what some of the most common colors reflect.
- Red signals love, attention, anger, warmth, and excitement
- Orange signals happiness, creativity, enthusiasm, determination, attraction, and encouragement
- Yellow signal s competence, wealth, adventure and sophistication
- Green signals harmony, balance, health, and money
- Black signals sophistication, grief, intelligence and expensive
- Grey and silver signals timelessness, neutrality and refinement
Design is how it works not just what it looks like
The design is more about functionality than appearance. Your landing page makes the first impression, so you have to optimize its design. Resist the temptation to clutter and include a search bar to help your customers navigate. Customizing your website design creates a unique customer experience that sets your site apart from the rest. E-commerce websites templates allow for intriguing design without coding.
Include plugins and apps that enhance the performance of your e-commerce site
You can optimize the design of your e-commerce site and to improve its performance with plugins and apps. The e-commerce solution Shopify, for example, has some handy plugins including MailChimpForShopify, Yotpo, and Aftership. Other e-commerce platforms like WooCommerce and Magento also have plugins and apps that optimize website design.
Search engine optimization (SEO) through creation of quality content
The biggest driver of organic search traffic to a website is quality content. Creating relevant, engaging content and optimizing its presentation on your site can bolster your conversion rates significantly.
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